The Works
Editorial storytelling for a global enterprise brand.
Helping a leading software company turn AI, IT, and enterprise technology into stories people want to read.
Editorial Design • Brand Storytelling • Campaign Development • Executive Communications
THE CHALLENGE
Enterprise marketing often mistakes complexity for authority.
The opportunity was to create an editorial experience that felt less like product marketing and more like a magazine someone would choose to pick up.
The result was The Works, a thought leadership publication for Freshworks combining customer stories, research, executive perspectives, and visual storytelling into a cohesive brand experience.
Issue 01: The Performance Issue
McLaren Racing, AI leadership, manufacturing, customer stories, research insights, and executive thought leadership brought together in a single editorial experience.
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Sylvia led the rebranding of the company to EZ Texting along with a stunning refresh of the website, creating significant competitive differentiation. She also possesses compelling leadership skills that translated into powerful cross-functional collaboration and innovation.
Mark Little
CEO / GM | Growth Strategy Executive -
Sylvia is one of the most reliable people I've ever worked with. Her ability to take a brand and invigorate it with strategy and customer value while staying focused on key priorities is bar none. She's a true leader in every sense of the word, and a trusted partner.
Punit Shah
Founder & CEO -
Sylvia takes ideas and turns them into strategies that drive engagement and results. She brings the experience required to elevate any creative organization through leadership, project management, and execution, at every level.
Matt Reid
CMO | B2B SaaS Growth Leader
Let's Build Something Great Together
Creative leadership, brand strategy, and execution for ambitious teams.